CALIFORNIA 2020
THIS IS DURING A BUSINESS SUMMER PROGRAM IN CALIFORNIA THAT THE BARRY JOURNEY STARTED. EXPERIENCING THE CALI VIBE, THE LOCAL PRODUCTS, THE STUDENT PARTIES AND BEING SURROUNDED BY SERIAL ENTREPRENEURS WAS A GAME CHANGER. IT WAS A NO BRAINER. WE HAD TO COME BACK IN EUROPE AND CREATE OUR OWN PRODUCT AND COMPANY. BARRY WAS BORN
GRANDMA'S GARAGE
BACK IN BELGIUM, WE DECIDED TO CREATE A BRAND NEW BEVERAGE. WE DIDN’T KNOW ANYTHING ABOUT THAT INDUSTRY. BIG GOALS BUT ZERO KNOWLEDGE AND ZERO BUDGET. WE STARTED IN GRANDMA’S BASEMENT.
WE’VE SPENT MONTHS PRESSING FRUITS BY HAND. WE TRIED HUNDREDS OF DIFFERENT RECIPES IN ORDER TO FIND THE ONE THAT WOULD BE BRAND NEW
ON THE MARKET.
FIRST TESTS
THE FIRST 5000 CANS WERE SOLD TO FRIENDS AND FAMILY.
WE WERE TRYING TO RECEIVE AS MUCH FEEDBACK AS POSSIBLE.
WE SPENT NIGHTS CANNING OUR BEVERAGE IN GRANDMA'S GARAGE.
LAUNCHING
THANKS TO OUR FIRST SALES, WE RAISED JUST ENOUGH MONEY TO BE ABLE TO GET A CO-PACKER TO MAKE OUR DRINK. THE FIRST OFFICIAL PRODUCTION OF BARRY HAPPENED IN EARLY
SEPTEMBER 2021
FIRST FESTIVAL
JUST 1 MONTH AFTER OUR FIRST OFFICIAL PRODUCTION, WE HAD THE CHANCE TO SPONSOR OUR VERY FIRST FESTIVAL. BUT THERE WAS AN ISSUE : THE AMOUNT OF THE SPONSORSHIP WAS THE AMOUNT OF MONEY WE HAD LEFT.
WE TOOK THE RISK AND WENT ALL IN.
THAT NIGHT, WE SOLD 7K CANS AND WERE SOLD OUT 4 HOURS BEFORE THE END OF THE FESTIVAL. IT WAS AT THAT PRECISE MOMENT WE KNEW BARRY HAD SOMETHING SPECIAL
THE GROWTH
WE ARE NOW SELLING ACROSS DIFFERENT CITIES IN BELGIUM AND ARE ABLE TO PRODUCE BARRY AT SCALE.
BARRY IS PRESENT IN BIGGER EVENTS, BIGGER PARTIES, ...
WE ARE COLLABORATING WITH DISTRIBUTORS, SUPERMARKETS AND BIGGER PLAYERS IN OUR FIELD.
IT'S ONLY THE BEGINNING !
IT STARTED WITH 2 BEST FRIENDS
"AIN’T ABOUT A DREAM AIN’T ABOUT US. WE STARTED THIS LIFESTYLE IN GRANDMA’S GARAGE. IT’S A REMINDER THAT EVERYTHING IS POSSIBLE. SO GET OUT, BE HAPPY AND PLEASE HAVE FUN. SMILE AND DON’T TAKE LIFE TOO SERIOUSLY. WE ARE HERE TO HAVE THE TIME OF OUR LIVES.
FROM THE BOTTOM OF OUR HEARTS."
THE BARRY GUYS